Balance user needs & business goals
Great products succeed when they create value for both users and the business. I find opportunities where both align.
Thoughtful experiences.
Lasting impact.
Experience
Digital products designed from research and discovery through to thoughtful execution.
Great products succeed when they create value for both users and the business. I find opportunities where both align.
I simplify complexity, reduce friction, and help people accomplish their goals with confidence.
Research, feedback, data and continuous testing turn assumptions into informed design decisions.
Scalable patterns and consistent experiences help teams build products that can evolve over time.
“Good design turns complexity into clarity — it feels simple because it was thought through.”
About me
With more than 7 years of experience, I work end to end—from research and discovery to design systems, prototyping, validation and hand-off. I use AI to move faster without losing the human perspective.
More about me↗Word of mouth
“Andrea is an inquisitive and thorough Product Designer. She does an amazing job balancing business requirements with user needs to craft solutions that are both usable and drive real value.”
“Her design decisions were always grounded in user research, and she had a sharp ability to translate insights into meaningful, high-impact improvements.”
“Andrea demonstrated a unique blend of technical expertise, strategic thinking, and collaborative spirit that sets her apart.”
“Andrea is collaborative, considerate, and skilled at both giving and receiving feedback. She consistently pushes for the best design solutions.”